Resources

What is brand consistency? A brand is the combination of elements that a company uses to present itself to the world – specifically to its’ target markets. It’s your company name, logo, slogan, graphic elements and key messaging that support…

A recognisable and consistent brand is one of the most valuable assets your company can own. Many people associate ‘brand’ with a logo and tagline. But it’s so much more than this – Your brand is the perception that consumers…

A unique selling proposition, also known as a ‘sweet spot,’ is the aspect(s) of your brand or service/product that makes your business stand out from the crowd – it tells your customers what’s special about you over your competitors. So…